In 2009 I joined Amie Street, a fun and interesting start-up. It was an online music store with a unique dynamic pricing model: songs and albums started out very cheap, and grew more expensive with popularity. Unfortunately it was competing with the rise of iTunes and the rest is history.
I was brought on as the chief designer tasked with a full rebrand of the product. This included a range of design challenges including brand identity, marketing, e-commerce purchasing flows, in-brower music player, sign up and in flows, desktop downloaders, newsletters, and more. I was also responsible for the front-end HTML and CSS development.
